VEGAS BLVD SLOTS

APP RE-DESIGN

I was first brought on to the Vegas BLVD Slots team to spearhead a total app re-design. This included adding many new features to remain competitive in the market; as well as updating existing features to improve the player's experience. Some examples include the introduction of: player profiles, social features, inbox, and an overhaul of the progression system through each slot machine.

COMPETITIVE LEAGUES

One of the tent-pole feature that I designed was our Leagues system. Players are match-made against others, and compete over the course of a week. Players who do well move up in rank, and get better rewards - and vice versa. Top spending players became very engaged and began competing to stay in the top rankings. My hypothesis proved to be true; that if you make it fun to spend money, people are more likely to do so.

REAL-WORLD REWARDS

In partnership with Amazon, we were able to reward player commitment by providing real-world rewards that can be earned by playing the app. Players are awarded a currency over time that can be exchanged in our rewards store for specific items such as phones, TVs, or luggage. My primary focus was on rectifying the gameplay rules, the mathematical/economic impact, as well as the UI&UX for communicating this to the player.